Business Success

Building a successful business is not as simple as some may make it to appear. Simply buying and selling a product for a profit may sound simplistic, but the actual process of creating and developing a successful business is hard work. The following 4 steps are great guidelines to how to begin to start your business.

1. Define a problem
   All great entrepreneurs are problem solvers. They simply see an issue that is hurting a customer in some way and seek to offer the same customer a solution. If there is no problem that you are seeking to solve, then there is no need or market for your products. Ensuring there is a market for your business is the first step in creating a successful business.
   

2. Keep it simple
   Apple, Kleenex, and Starbucks, are all companies who keep their products simple. They have a limited number of products that address clear needs from the consumer, whether it is a need for a simple phone, a disposable tissue, or an invigorating drink, each company clearly communicates both the need and the solution of their product. Proposing very complex solutions or ideas can confuse consumers and discourage interest or sales. Make it your motto to keep your business mission simple.

3. Test the market
   So you have defined a simple solution to a customer problem, now it’s time to test your idea and see if it would sell. Assuming your product would sell before testing the market and seeking customer feedback is poor business judgment and will likely lead to failure in truly capturing the needs of the customer. Define both your market and your perfect customer to ensure your product or service will be a success.

4. Have a team
   Growing and developing a business can be a frustrating and difficult journey, especially doing it alone. As you grow your business, make sure you have a team of talented individuals supporting you and the business so that when you are tired, they can help the business go the extra mile.

When you start a business, it is a constantly changing thing that gears from one idea to the next. Keeping this list in mind will help ensure you keep your business on track towards success.